FTC Seeks Public Comment on Revised Green Guides

The Federal Trade Commission (FTC) has offered its proposed revisions to the Green Guides and is accepting public comment through December 10, 2010. The suggestions include new guidance for marketers that are intended to curb misleading environmental claims like the use of product certifications and seals of approval and assertions about “renewable energy” and “carbon offset.”

In a quote on the FTC website, Chairman Jon Leibowitz says:

In recent years, businesses have increasingly used ‘green’ marketing to capture consumers’ attention and move Americans toward a more environmentally friendly future.

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