FTC Says it will Police Mobile Content
An FTC commissioner warned cellphone content providers they need to do a better job of disclosing the costs consumers incur when clicking or downloading services for their mobile devices, according to a new AdAge report.
The report said that Jonathan Leibowitz, the commissioner, said that messaging, games and video services marketed to children and teens are a particular concern because of young people’s eagerness to adopt new technologies. “Kids are usually more facile and fearless with technology than their parents—quick to click first and ask questions later,” he said.
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