FTC Proposes Ban on Ad Network's Use of History-Sniffing Cookies
The FTC has put forward a draft order requiring Epic Marketplace, Inc., to destroy all of the consumer data it obtained through history-sniffing cookies and barring the company from future use of the technology. The case illustrates how sophisticated digital behavior-monitoring technology has become and how limited the government’s ability to curtail the practice remains.
The FTC has put forward a draft order requiring Epic Marketplace, Inc., to destroy all of the consumer data it obtained through history-sniffing cookies and barring the company from future use of the technology.
The case illustrates how sophisticated digital behavior-monitoring technology has become and how limited the government’s ability to curtail the practice remains.
Despite a privacy policy that claimed that it collected information only about consumers’ visits to sites in its network, Epic was allegedly using history-sniffing technology that allowed it to collect data on their visits to sites and advertisements on more than 50,000 Web domains.
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