FTC Clarifies Blogger Guidelines: 'We've Never Brought a Case Against Somebody Simply for Failure to Disclose'
Since the FTC announced its revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” this past Monday, there has been much debate and discussion by advertising, PR, media and marketing professionals as to their ramifications.
There have also been many misinterpretations of the guidelines, namely that bloggers who fail to disclose relationships with advertisers or sponsors will be fined up to $11,000. Many blogs – PRNewser included – reported the $11,000 number.
So where did the misinterpretation come from? “$11,000 is what people used to have to pay when they violated a federal court order that resulted from FTC charges of deceptive advertising,” FTC Public Affairs Specialist Elizabeth Lordan tells PRNewser.
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