Jon Leibowitz, chairman of the Federal Trade Commission Chairman, said that app privacy needs to be a lot more transparent, speaking at the D10 conference the week. According to CNET, He encouraged app makers to implement simpler policies. “They have to be like a nutrition guide on the side of a cereal box,” he said.
In a February report called Mobile Apps for Kids: Current Privacy Disclosures are Disappointing, the FTC said that privacy disclosures are not keeping pace with the growth of apps and app adoption among kids. The report called for the implementation of more transparent privacy disclosures, as well as information about how user information is being collected.
Here is an excerpt: “Third parties that collect user information through apps also should disclose their privacy practices, whether through a link on the app promotion page, the developers’ disclosures, or another easily accessible method.”