In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't say the Digital Advertising Alliance’s self-regulatory program was not enough, it was implied in her remarks.
“Consumers await a functioning Do Not Track system, which is long overdue,” Ramirez said. “We advocated for a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads.”
The chairwoman urged the advertising industry to work with the W3C (World Wide Web Consortium) to develop a DNT standard that is browser-based, championing Microsoft’s Do Not Track browser and Mozilla’s plan to block third-party cookies.
Ramirez’s position on Do Not Track stunned the attendees at the American Advertising Federation’s annual advertising day on Capitol Hill, who thought they had responded to the...
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