From Morning to Night, A Successful 2010 for WABC-TV

WABC-TV/Channel 7 is probably sorry to usher in the New Year. In figures released by the Nielsen Company (and obtained by WABC), the station topped all competitors for weekday newscasts in 2010. Starting out in mornings, WABC expanded Eyewitness News to 4:30 a.m. during the week. Led by Lori Stokes, Ken Rosato, and Bill Evans, the additional 30 minutes beat all rivals in Household (HH) rating and doubled the amount of Adults 25 to 54. In the 5 a.m. hour, WABC maintained its lead over all other stations, with a full year HH rating that was at least 36 percent larger than any other channel. Among the key demographic Adults 25 to 54, Eyewitness News This Morning at least doubled the closest rival. At 6 a.m., good fortunes continued, as Channel 7 held a 27 percent advantage over its closest competitor. WABC surged to a 45 percent lead in the Adults 25 to 54 demo. Stokes, Rosato, and Evans return each weekday at noon. And as the Herman’s Hermits song goes, “Second verse same as the first.” The noon newscast, although only with competition from WCBS, grabbed a 56 percent advantage in the Household rating. The broadcast also did well with Women 25 to 54—doubling the rating of Channel 2. In the evening, it’s different talent, but the result was the same for WABC. Eyewitness News at 5, with Diana Williams, Sade Baderinwa, and Lee Goldberg, did 37 percent better than their closest competitor. Among Adults 25 to 54, WABC beat WCBS and WNYW combined. Channel 7 was strong at 6 p.m. as well, with co-anchors Bill Ritter and Liz Cho, joining Goldberg and Scott Clark. The newscast had a Household rating 68 percent higher than the number two finisher. Finally, the 11 p.m. newscast, with anchor team Ritter and Cho, along with Goldberg and Clark, won the Household rating and was tops among Adults 25 to 54. WABC scored at least a 32 percent victory over its closest competitor in the late news race.

Fishbowl

From Morning to Night, A Successful 2010 for WABC-TV

Jerry Barmash

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Jerry Barmash