From Casper to Airbnb, Here Are the Brand Finalists for 2017’s Shorty Awards

The 9th annual awards show features social media standouts

Starbucks, The Humane Society of the United States, Casper

Between memes, hot takes and demands to delete your account, social media is a key way for brands and individuals to make themselves heard. The trick is doing it effectively, and that’s where the Shorty Awards come in.

For the ninth year in a row, the Shorty Awards will honor both influencers and brands in multiple categories for their work on social media. (You can see last year’s finalists by clicking here.) In addition to recognizing that work, the team at the Shorty Awards also spots industry-wide trends.

“This year we have received more entries from brands, organizations and agencies than ever before,” said Gregory Galant, the co-founder of the Shorty Awards and CEO of Muck Rack. “Instagram is still the reining platform for brand campaigns, followed closely by Twitter and Facebook.”

Although video is the most popular medium for content and media, the Shorty Awards’ team of researchers also discovered that audiences don’t have a preference for or against video length; short, medium and longer-form videos all tested equal with viewers.

The Shorty Award winners will be announced on April 23 in a livestreamed ceremony in New York.

Below is the complete list of finalists, divided by category. To see all entries for brands and organizations, including these finalists, click here.

Best Art Direction

#GoodLife Rewards
Ballers Season 2
Chambord Social Media Campaign
The Expanse: Enter the Future
The Magicians: Welcome to Brakebills
The Periodic Table: Something to Sing About

Best Brand Identity

American Crime Story: The People v. O.J. Simpson
Donald Eres Un Pendejo
Maddie — Wear What Moves You
Unsick Day
UpUpDownDown

Best Brand Redesign

The 2016 Zendesk Rebrand
The Knickerbocker Hotel: A Brand Redesign
Verywell

Best Consumer Brand

Cricket Wireless
Fender Flea Jazz Bass
Transformers: Combiner Wars

Best Contest or Promotion

Adobe Photoshop “There’s Magic Inside”
Ally Lucky Penny
Mr. Robot Season 2 Digital Easter Eggs
Panini Super Bowl Kid Reporter
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
The Daily Show: Third Month Mania

Best Cultural Institution

#mfaConservation
The Met 360° Project
The Stinkiest Thing You Ever Watched

Best Customer Service

@Casper Tackles Tiredness
#BroughtBackTheBBQ Surprise & Delight
ADT Ghost Monitoring
Excellent Customer Service Is Amazing Marketing
Marriott Rewards Facebook Messenger Bot
NiroBot

Best Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Exceed — Beyond Limits
NBC News: United States of Trump
No More Broken Beer Promises Map
Olympics News Lab at Google
Year with Uber

Best Graphics

#GoldLife Rewards
Adobe Photoshop “There’s Magic Inside”
Handcrafting Starbucks for Holiday
Shoes So Fresh
Spalding 125th Anniversary of Basketball
The Rocky Horror Picture Show — #TransformationTuesdays Social Campaign

Best Images

Atlanta Day/Night
Chambord Social Media Campaign
Iconic Blu Social Media Content
Meet the Spokespoon
The Shallows Social Media Content

Best in Africa

Untamed Adventures with Fairmont in Kenya

Best In Asia

Celebrating Asian TV
Year with Uber

Best in Auto

Audi — The Comeback
Honda “Serial One”
PewDiePie — My New Car II
Porsche “Sixteen” Social Activation
Volkswagen Launches #VWadventure
ZeroQueue

Best in Beauty

#hustleandglow with tarte’s athleisure skincare collection
#StyledByAveda
Beauty Trippin’
Sasha Anne
Short Cuts
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty

Best in Book and Catalogue Apps

The Snow Fox

Best in Business to Business

Building Future Ready Enterprises
HP Elite x2
Nielsen Around The World
This Is a Generic Presidential Campaign Ad
Transitions Optical: Adapting to Younger Eyes
Two Days of Exploration and Discovery at LocationWorld 2016

Best in Dating Apps

Best Dating App — Bumble
Navigating Tinder Like a Captain

Best in Education

#RamGrad: Colorado State University Graduation Campaign
AIU Stories
Georgetown Stories
Major Keys
SNHU Staff Hear How They’ve Impacted the SNHU Community
The Snow Fox

Best in Entertainment

#NetflixSwap
Call of Duty: Infinite Warfare — Snapchat Zombies Karaoke
Deadpool’s Global Domination
John Wick 2
RINGS — TV Store Prank
storybooth.com

Best in Entertainment Apps

Bad Girls Club Keyboard
CBS Daytime Daymoji App
Fullscreen
PetMOJI
Red Bull TV
We the Voters: 20 Films for the People

Best in Europe

#InstazoomZ5 — The first zoom on Instagram by Sony Xperia
Beats by Dre “BE #READY”
eBay Star Wars AT-AT Project
GoPro Europe — Local Places, Local Faces, Local Stories
NFL Deutschland

Best in Family and Parenting

Brita — Splash Studio
Mott’s Teachable Tastes
National Poison Prevention Week: Up & Away Call-to-Action
The Adventures of Little Brush Big Brush
The Snow Fox
What’s Up Moms

Best in Fashion

#LightUpTheRoom
Maddie — Wear What Moves You
MeUndies New Year, Fresh Me FB Live Series
Movado Bold Connected II Social Media Campaign
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience

Best in Finance Apps

Bloomberg’s Global Business App
iRetire by BlackRock iPad app
Kabbage Small Business Loan App
Keystone Bank Entry
Sallie Mae Mobile App
Sallie Mae mobile watch app

Best in Financial Services

BANK OF AMERICA MOBILE APP – MLB ALL-STAR GAME
Ally Lucky Penny
Drones: Reporting for Work
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The Sound of Priceless
Xoom LOL

Best in Food and Beverage Apps

FoodKick
Zero Click Ordering

Best in Food and Beverage

#SayItWithPepsi Influencer Activation at Walgreens
Cafe de Colombia — Greatness is Brewing
Geeking Out With Arby’s
How TAKE5 Remixed the Candy Aisle
The Jim Beam Apple Watch
Thrills, No Spills

Best in Game Apps

CSR2: Ultimate Reality Show Racing Challenge
Valerian Intergalactic Mission

Best in Games

CSR2: Ultimate Reality Show Racing Challenge
Don’t Download Best Fiends
Hasbro’s Speak Out Game
Head vs Heart Campaign Euro 2016 — Top Eleven
Hostile Takeover
Sonic the Hedgehog Twitter

Best in Government and Politics

#OneBostonDay
Better Buildings Challenge SWAP
NATO Facebook Videos
Royal Marines Instagram Campaign

Best in Health and Fitness

“It’s a Nurse” Video
80ml
ClassPass iOS Social Features
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Gifted Day: When you have lung cancer, an extra day of living is a gift
Planet Fitness — New Year’s Eve Cross-Channel Integration
Unsick Day

Best in Health, Fitness and Medical Apps

#GetFitHV
ClassPass iOS Social Features
Outperform Fitness Mobile App
Snap It by Lose It!
Spot On — A Birth Control and Period Tracker App Powered by Planned Parenthood

Best in Home and Decor

#BEHRDreamTiny
At Home with Henrybuilt
Beautyrest Black Scores Big With Tom Brady
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience

Best in Hospitality

Business Unusual
Hotel Indigo — The Color of Discovery
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Marriott Rewards Facebook Lead Gen
Marriott Rewards Facebook Messenger Bot
Washington Park Hotel

Best in Insurance

Aflac: Leaving Our Duckprints
Dad Insurance For Fearless Dreamers
Esurance Election Insurance
Farmers Flooded House “Dog Diving Competition”
Here’s to Firsts | Allstate
SquareTrade Labs Surf Tests the iPhone 7

Best in Kids and Lifestyle Apps

ALEX AND ANI
Huggies Rewards Mobile App
storybooth.com

Best in Live Events

“Stop Motion Experience”
2016 iHeartRadio Music Awards
2016 iHeartRadio Music Festival
2016 MTV EMA
Olympics News Lab at Google
What are you waiting for?

Best in Magazine and Newspaper Apps

Quartz News App

Best in News and Media

AJ+
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
Olympics News Lab at Google
Standing Strong at Standing Rock
The New Yorker on Social Media
The Washington Post: Election 2016

Best in Nonprofit

#CATmageddon
#MovingGesture
#StopThisMovie — Genocide in Burundi
POV
Venmo Micro Hack
We Are America

Best in North America

Airbnb’s National Park Backyards
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Care Counts
Meet the Spokespoon
New experiences for the new year: Discovering “what’s next” with the J.P. Morgan #NextList2017
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch

Best in Oceania

Helping Visa get backstage, and front of stage at Laneway Festival
Uniqlo Uncover

Best in Pets and Animals

#CATmageddon
All Accidents. All Pets. All the Time. Mohawk’s new SmartStrand with All Pet™ Protection & Warranty
Don’t Buy Into Puppy Mills
Money Doesn’t Make It OK
Westminster Kennel Club: Road to Westminster 2016

Best in Photo and Video Apps

RT 360
Email by EasilyDo
Instappy
Pantone Studio

Best in Real Estate

Anthem of Us
Pulte Homes National Social Media

Best in Retail and E-Commerce

Adorama’s “Top Photographer with Nigel Barker”
Careculator
JBL EON ONE Take Contest and Truck Tour
Ladylike Storyselling
The We Know Game Show Episode 1 featuring DJ Khaled and Billi / Episode 2 featuring Antonio Brown, DJ Khaled, Guest
Uniqlo Uncover

Best in Social Activism

It Got Better
Money Doesn’t Make It OK
The Erase Hunger Project
The Future of Hate — Stop HB757
We Are America

Best in South America

Gabriel
Programa do Porchat

Best in Sports

#FlyTheW: Chicago Cubs are World Series Champions!
Big Ten Network’s Minifigures
Exceed – Beyond Limits
Orlando United
Project Harden
Team USA – Rio 2016 Olympic Games

Best in Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Bayram Olsun
Building Future Ready Enterprises
HPE Living Progress: Creating a Better Future for All Through Tech
JBL EON ONE Take Contest & Truck Tour
Olivia Munn Partners With XFINITY and WHOSAY

Best in Television

Ash vs Evil Dead – The Grooviest Social TV Campaign Ever
Bojack Horseman Season 3
Outcast Interactive Trailer: “Possession Begins”
Westworld’s Concierge Chatbot: Aeden
WWE
WWE WrestleMania 32

Best in Middle East

J.P. Morgan serves up premiere experiences in Dubai
Royal Jordanian’s US Elections Tweet

Best in Travel and Weather Apps

Hawaii VR: Let Hawaii Happen
I Love NY
The New Avis App

Best in Travel and Tourism

#NotYetTrending
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
Singapore Tourism Board: Lyft of a Lifetime
Vigrin Atlantic X Fantastic Beasts and Where to Find Them
Visit Tampa Bay Dolphin Viral Video

Best in Wine, Beer and Spirits

Donald Eres Un Pendejo
Laphroaig Filibuster
Navigating Tinder Like a Captain
Nick Offerman’s ‘New Year’s Eve’
Patrón Cocktail Lab – the intelligent cocktail recommendation platform
Rooftop Rink

Best Influencer and Celebrity Facebook Campaign

London Has Fallen Influencer Activation
Sex and the City Facebook Live featuring Divorce’s Sarah Jessica Parker
SketchShe: LSB Mashup
Stand with Malala
Viralocity
We Are America

Best Influencer and Celebrity Instagram Campaign

#BullsIGTakeover
#ShareaCokewithATL
Colors for the Nest Learning Thermostat
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
Sperry’s Moment In Time

Best Influencer and Celebrity musical.ly Campaign

#KITKATCHALLENGE musical.ly campaign
Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge
Share a Coke: Turning Lyrics into Language

Best Influencer and Celebrity Snapchat Campaign

Jeff Mauro Takes Over Food Network’s Discover Platform
MTA Snapchat Challenge
MTV Pants Off

Best Influencer and Celebrity Twitter Campaign

Celebrating Asian TV
Cody Johns Baconates
TV Doctors of America

Best Influencer and Celebrity YouNow Campaign

Coca-Cola American Music Awards Activation
Jack Link’s Bag – Branded YouNow Gift

Best Influencer and Celebrity YouTube Campaign

Adorama’s “Top Photographer with Nigel Barker”
Goodwill® Ambassadors
Nick Offerman’s ‘New Year’s Eve’
Scott® Tube-Free Impact-FULL Crash with Roman Atwood
Undercover Lyft
YouTube #voteIRL

Best Influencer and Celebrity Multi-Platform Campaign

2016 MTV EMA
23 Ways
Central Intelligence — Lie Detector Test
NYFW Catwalk to Sidewalk Multiplatform Campaign
Ryan Reynolds IS Deadpool
The Big Thank You

Best Instructional Video

Drybar “Dry It Yourself” YouTube Video Series
How To Pack Over 100 Items Into A Carry On

Best Integrated Campaign

#StopThisMovie — Genocide in Burundi
Deadpool Gets All the Likes
Ek Kadam Unnati Ki Aur
HBO’s Westworld Season 1 — Integrated Campaign
Hometown Hero
Mystery Solved

Best Integration With Live Television

#UpForGrabs
Buy A Lady A Drink
Dirk Gently
NFL Network Social/Participation TV
OREO Goes Live on Hairspray
WWE

Best Large Media Buying Strategy

EyeBuyDirect Paid Social Campaign
Jordan Brand “Space Jam: Defy”
Your Career. Your Way. JPMorgan Chase’s Global Careers Campaign

Best LGBTQ Community Engagement

Best LGBTQ Community Engagement – ATTN:
Carmilla Season 3
Liberty Mutual Stands with the LGBTQ Community
Restroom For All
Sense8: Nomi’s Gift
The Future of Hate – Stop HB757
The Future of Hate – Stop HB757

Best Live Event Coverage

2016 MTV EMA
Budweiser: Harry Caray’s Last Call
Capital One Spark Small Business House #SecretSauce Event at SXSW
Celebrating Asian TV
Refinery29 VMA Red Carpet
Verizon 360 Live – Thanksgiving Day Parade

Best Live News Coverage

#DigitalVDay
ABC News: Best Live News Coverage
Bloomberg Politics Live at the U.S. Presidential Debates
Real Time with Bill Maher Convention Specials: Live from YouTube

Best Location-Based Experience

Building Future Ready Enterprises
Homeland: Surveillance Mission
JBL EON ONE Take Contest & Truck Tour
Poké Palooza
Singapore Tourism Board: Lyft of a Lifetime
Zagat Tiny Cafe

Best Media Buying Strategy on a Shoe-String

Cafe de Colombia – Greatness is Brewing
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
Pincho Factory
Tap That Glass – Countdown Videos
The Periodic Table: Something to Sing About
Untasty Dishes

Best Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign
#truTVisAThing Brand Awareness campaign
Mikimoto America
Yours Mine or Ours “House of Dolls”

Best Mobile Campaign

“Dear Maiah” | An Interactive Advice Instagram Show
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
2016 MTV EMA
Commercializer
Runtastic X Electronic Arts: Story Running – “Mirror’s Edge Catalyst: A Runner’s Destiny”

Best Multi-Platform Campaign

A Unicorn-ucopia of Marketing Wins
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
Mr. Robot Season 2 Multi-Platform Campaign
Olympics News Lab at Google
Starbucks Brings the #GoldLife to Millions of Customers
Swiss Army Man “Meet Your Best Friend Manny”

Best Multicultural Community Engagement

#CrashTheParties With Fuse & Voto Latino
#ReadingforROOTS
No Hay Gato Encerrado Video Series
PBS Celebrates My History. My Culture. My Stories
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
USA Track & Field RunJumpThrow Program

Best Online Community

American Horror Story: Roanoke
iHeartRadio Best Fan Army Award
Tillamook: “Fill the Plates”
Twitter Beef
WomanOn by Pfizer
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad

Best Overall Facebook Presence

AJ+
Food Network Facebook Page
IN THE NOW
Kin Community
Record TV & R7 pages on Facebook
Standing Strong at Standing Rock

Best Overall Instagram Presence

@Razer Instagram: For Gamers. By Gamers.
Insecure (HBO) Instagram Presence
Lonely Planet Instagram: @lonelyplanet
Pinto the Burrito! (Jerry Media/Dos Toros Taqueria Instagram Campaign)
Sigma Beauty Instagram (@SigmaBeauty)
Tillamook Instagram

Best Overall Periscope Presence

FoodTripping: 50 States in 50 Days

Best Overall Snapchat Presence

Bedtime (Snap) Story
Bravo Snapchat
Call of Duty: Infinite Warfare – Snapchat Zombies Karaoke
MTV Snapchat
Overall Snapchat Presence from The Economist
Oxygen Snapchat

Best Overall Tumblr Presence

Denny’s Tumblr
Doctor Who
Orphan Black
Through Thick and Thin Tumblr

Best Overall Twitter Presence

@mtvnews Twitter Account
Denny’s Twitter
Empire’s Twitter Claps Back
Go @Cubs Go!
Merriam-Webster Redefines Twitter
Universal Orlando – Our Fans’ Choice

Best Overall YouTube Presence

AwesomenessTV
Lip Sync Battle Season 2
REAL TIME WITH BILL MAHER YOUTUBE CHANNEL
RT YOUTUBE NETWORK
The Young Turks
WWE

Best Physical and Digital Convergence

“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
#BoxOfNissans – Mother’s Day Social Media Promotion
Care Counts
I’m Feeling Lucky Experience presented by Google Store
NBC News: Virtual Democracy Plaza
The Jim Beam Apple Watch

Best Real Time Response

#LiveInTheMovies
Capital One’s March Madness #RoadToOne Campaign
IKEA MEME MANUALS
Pokémaster — “Catch Em All”
The Future of Hate – Stop HB757
The Sound of Priceless

Best Snapchat Discover Story

MTV Storytime
NFL Snapchat Discover: Themed Power Rankings
Orange Is The New Black S4 Contraband Phone Global Discover Story
POV Snapchat Films
The Economist Snapchat Discover launch in partnership with Goldman Sachs

Best Snapchat Story

Chicago Bulls create short-films on Snapchat Stories
Dunkin’ Donuts #NationalDonutDay
MTV Snapchat Takeover: The Secret Fashion Lives of Pets
Qantas x Gaynetto Snapchat Activation
Snapchat Live Story Series: Leap Year
T-Mobile Tuesdays #GetThanked

Best Social Good Campaign

#ReportHate
#StopThisMovie – Genocide in Burundi
Major Keys
The Erase Hunger Project
The Future of Hate — Stop HB757
Use Your Vote

Best Social Media Tool

A Piglet within Tele Sena Social Network
Careculator
Commercializer
GhostCodes: The Snapchat Discovery App
GoVoteBot
Yeter Cektigin

Best Use of 360 Video

68th Emmy Awards in 360º
AT&T and CONAN Comic Con 2016
Game of Thrones Opening Credits 360 Video
Rings 360 Experience
The Ellen DeGeneres Show and Liberty Mutual Insurance
Verizon 360 Live — Thanksgiving Day Parade

Best Use of a Hashtag

#CATmageddon
#iVoteCat
#StarringJohnCho
Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Starbucks Brings the #GoldLife to Millions of Customers
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty

Best Use of a Meme

Evil Sonic
Ikea MEME MANUALS
Predator Kills it with Memes
Steve #Ballogize Harvey

Best Use of a Snapchat Filter/Lens

#NetflixSwap
Ash vs Evil Dead — Deadite Delight
Call of Duty: Infinite Warfare — Snapchat Zombies Karaoke
The Daily Show with Trevor Noah Election Snapchat Lens
The Exorcist — Neck Breaking Snapchat Lens
Urban Decay Vice Lipstick Snapchat Lens

Best Use of a Spokesperson

2016 World Nutella Day
Captain Obvious Race for President
Glad to Waste Less with Ayesha Curry
John Legere: T-Mobile’s Un-carrier “Un-CEO”
Meet the Spokespoon
We Are America

Best Use of an Emerging Platform

Celebrating Asian TV
Hostile Takeover
Ladylike Storyselling
Patrón Cocktail Lab – the intelligent cocktail recommendation platform
The Westbury Faery
Venmo Micro Hack

Best Use of Augmented Reality

FX at Comic-Con: Twitter Augmented Reality — Video Content
The Westbury Faery

Best Use of Branded Content

AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Captain Obvious Race for President
From Deadpool with Love
Pepsi Spire Crashers — Brent Burns
Royal Crush
Skipping Ads

Best Use of Call to Action

#CATmageddon
#StopThisMovie — Genocide in Burundi
GoVoteBot
Save the future of motorsports!
Starbucks Brings the #GoldLife to Millions of Customers
YouTube #voteIRL

Best Use of Comedy

Cricket Wireless’ Unexpected John Cena Prank
Fresh Battle
Hearthstone Murloc Holiday Celebration
Honey Jar — Kimmy Schmidt Tribute / Cross Promo Video and Titus Reaction
Silicon Valley and X April Fools’ Featuring Richard Hendricks
truth x Aaron’s Animals

Best Use of Emojis

#NYCYouthHealth Emoji Campaign
Poop Pants
The Philadelphia Emoji Keyboard: Sharing Brotherly Love In Messaging
Tillamook: “Fill the Plates”
TripMoji
USA Track and Field Trackmoji App

Best Use of Ephemeral Video

BET — 15 Years: Remembering Aaliyah
Visit Tampa Bay Dolphin Viral Video

Best Use of Facebook

Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
IHOP
Marriott Rewards Facebook Lead Gen
Put Your Profile on the Line
Thomas & Friends: The Great Race Cinema Launch
Wake The Mick Up Using The Facebook Canvas

Best Use of Facebook Live

A Day in the Life at Lincoln Center
Airbnb’s National Park Backyards
Election 2016: Crashing the Party Live
Hasbro Facebook Live
NBC News: Decision 2016
Untangling the Holiday Spirit

Best Use of Facebook Video

AJ+
Budweiser: Harry Caray’s Last Call
Draft Day 2031
iHeartRadio’s One Last Dance For 2016
Kid President : How to Disagree with People
RINGS — TV Store Prank

Best Use of Gamification

Adobe Photoshop “There’s Magic Inside”
Google Escape
Hostile Takeover
The Crystal Pepsi Trail
The Logo Wall
Wingstop THUMP Auction on Periscope

Best Use of GIFs

Absolut Vodka GIF Drinks
Atlanta — Gif (Tobias)
Chambord Social Media Campaign
Channel Zero: Magic Eye GIFs
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
Old Spice, Live Von Air

Best Use of Humor

“How to Protect White People’s Feelings in the Workplace”
Deadpool: Way, Way, WAY Funnier Than Wolverine
Stop Living the Dull Life
The Daily Show: “When Was America Great?”
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Veep Season 5: In-Story Digital Extensions

Best Use of Instagram

“Dear Maiah” — An Interactive Advice Instagram Show
“Your Move” — The First-Ever Instagram Dance School
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
68th Emmy Awards Boomerang Portraits
Canon EOS M5 #TagYoureIt Instagram Campaign
Project Harden
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers

Best Use of Instagram Story

@thisisfusion
CBSN Features Instagram Stories in Live Coverage of 2016 Presidential Debates
Henry Danger: Dodging Danger Instagram Story
Insecure (HBO): #AskIssa
MLS Cup Flipbook

Best Use of Instagram Video

@thisisfusion
#JoinThePack
2016 iHeartRadio Fiesta Latina Instagram Video
Back to School Campaign
Highland Park Whisky & the Modern Vikings
Honda Civic “Instahacks”

Best Use of Live Streaming Video

2016 MTV EMA
Drone Week
GOODFest
LIVE: The Tale of the Merrier Carrier
Twitch Plays Nuketown
VMA All Access Cross-Platform Live Stream

Best Use of Long Form Video

Conan Remotes: Ride Along 2 with Kevin Hart and Ice Cube
Gabriel
Harley-Davidson: The Comeback Chapter
Laphroaig Filibuster
Stop Living the Dull Life
Why Anita Hill Matters

Best Use of Medium-Length Video

“Life Without Limbs”
Best Use of Medium Length Video – ATTN:
Honey Jar — Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
Jordan Brand “Shattered Backboard”
Maddie — Wear What Moves You
Stubborn Stories

Best Use of Native Advertising

Chocolaty Sleep Squares
Creating Consumer Relevancy with #MyWalgreensApp
Dr. Strange Native Advertising Promotion
Nutella Brings Zigi Back Together
Silicon Valley Season 3: Native Twitter In-Story Ads
The Spotify Portfolio

Best Use of Periscope

Google Store: #HolidaysByUs
I’m Feeling Lucky Experience presented by Google Store
US Open Live with Andy Roddick
Wingstop THUMP Auction on Periscope

Best Use of Pinterest

Creating a seamless user experience from social engagement to ecommerce
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Pinterest for a Healthyish Generation, by Greatist
Sunny Inspirational Graphics

Best Use of Short Form Video

Audi — The Comeback
storybooth.com
Tap That Glass — Countdown Videos
The Citi Double Cash Card #Literally Cinemagraphs
Thrills, No Spills
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch

Best Use of Snapchat

Archer — A Day at Floyd County
Best Fiends Explodes On Snapchat
Call of Duty: Infinite Warfare – Snapchat Zombies Karaoke
Late Night Snap Hacks
Orange Is The New Black S4 Contraband Phone Global Discover Story
Sickhouse

Best Use of Tumblr

#SnackHour with Soy Vay
Freakish On Hulu: #FreakWeek Tumblr
Historically Black
Maroon 5 “Don’t Wanna Know” Tumblr Submit Campaign
Through Thick and Thin Tumblr

Best Use of Twitter

#LiveInTheMovies
Atlanta Twitter
Choose Your Own Adventure: A Power Digital Experience
iHeartRadio Best Fan Army Award
Sonic / Eggman Twitter Takeover
Tillamook: “Fill the Plates”

Best Use of Twitter Video

Captain America: Civil Twitter War
Happy Birthday Katherine Johnson
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch

Best Use of User-Generated Content

2016 #caughtonNestCam
ADT Ghost Monitoring
Commercializer
NBC News: Election Confessions
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
Unlimited Together 2016

Best Use of Video

Budweiser: Harry Caray’s Last Call
Conan Remotes: Ride Along 2 with Kevin Hart and Ice Cube
Could you forget everything you ever learnt?
Lost Recipes
Stop Living the Dull Life
Triumph the Insult Comic Dog Poops on the 2016 Presidential Election

Best Use of Video Pre-Roll

Digibank — #LIveMoreBankLess – The Watchable Ads
DreamWorks Animation – Trolls Digital Marketing
Mucinex: Let’s Skip This
Prickly
United Airlines “Team Behind the Team” Olympics Pre-Roll
WorkaLOLcats — American Legacy/Truth PSA

Best Use of Vine

Vinekings

Best Use of Virtual Reality

AHS Fearless VR Experience
Incorporated
Mr. Robot Virtual Reality Experience
NBC News: Virtual Democracy Plaza
Space 360: First Time in the Universe
Under the Net

Best Use of Weibo

Celebrating Asian TV

Best Use of WhatsApp

Nike On Demand

Best Use of YouNow

America’s Got Talent Season 11 Livestream Auditions
Fashion Friday with #EvieWhy
iHeartRadio + YouNow: Hailee Steinfeld Contest
IMG Models We Love Your Genes #WLYG
It’s Lit
The Queer Frontier

Best Use of YouTube

“The Disappearing Girl” — A YA Interactive Drama Played Out Over Social Media
Farmers Flooded House “Dog Diving Competition”
Mountain Dew Green Label Multi-Channel Network
Nordstrom Rack x Kin Community 2016 Partnership
Stop Living the Dull Life
Would You Stop To Pick Up A Penny?!?!

Most Creative Use of Technology

Change Perspective
Expedia Dream Adventures
Honey Maid — Wholesome Button
Kidsbook
The Sound of Priceless
Twitch Plays Nuketown