From Bollywood to Hollywood: How a Podcast Grew into an International Media Company

What Def Jam did for Hip Hop, entrepreneur Anjula Acharia-Bath hopes to do for South Asian pop music. Today on the Morning Media Menu, mbStartups and GalleyCat editor Jason Boog asked the founder and CEO of Desi Hits! how she turned her company from a podcast of Indian-infused dance music into an online entertainment hub with 1.3 million unique visitors per month and a reach of 20 million listeners worldwide across multiple platforms.

Growing up in Buckinghamshire, England in the Seventies, Acharia-Bath all but ignored her Indian heritage until Desi, or South Asian, culture made its way into British dance music.