Frog Design's Honest Account of IDSA 2008

We love Frog Design, but not just because we dig their work. We also like them because they don’t mind being honest on their miscellaneous blogs. Such is the case in a report from the field by Jon Kolko about a trip to the recent Industrial Design Society of America conference in Phoenix. While Kolko was speaking there with another Frog member, he also took in a slew of the other lectures and events, and while his report isn’t all that negatives (actually, he was pleasantly surprised at how decent it all was, despite his tendency toward being “critical of the content at the conference,” and was happy with their decision to move into less self-congratulation and more practical information), he also isn’t afraid to call out some of the more absurd elements, such as the oblivious green-ness and things like this talk by a GM designer: