Purina brand Friskies has launched three iPad apps containing games for your cat. According to a study conducted by Purina, “human games had a positive impact not only on sales but also on the perceived quality of Friskies taste,” AdWeek writes. And they’ve made a video of cats playing with the apps that is hypnotizing.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers