Friday Munchies: Seattle PD Gives Free PR to Frito-Lay at 'Hempfest'

Boy oh boy, those sure do look like Scooby snacks.

Frito-Lay—or, more specifically, Dorito’s—received a bit of free viral PR this week via an unlikely source: the Seattle Police Department.

On Saturday the city will host its annual “Hempfest”, a gathering of like-minded people dedicated to making rope, oils and clothing from the world’s most naturally resistant fiber (we kid, we kid). Cops surveying the festival plan to hand out 1,000 bags of munchies in what the department is honestly calling “Operation Orange Fingers”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in