Friday Mobile Roundup: Activision, RIM, Messaging & More

Activision Talks Mobile — In a piece from The New York Times, Activision’s chief executive Eric Hirshberg spoke about the company’s future mobile plans. Though the company is planning more mobile releases with Skylanders Spyro’s Adventure and Call of Duty: Elite, a mobile feature for the upcoming Modern Warfare 3,  its core focus remains on consoles. Hirshberg notes that there are just too many apps in the App Store and the company doesn’t want to be just “number 400,001.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in