Zynga Experimenting With New "Frictionless" Game Requests on Facebook
As part of a series of updates to the games platform, Facebook has been restoring some of the virality it previously removed from social games in the news feed and on friends’ walls. Here’s an early example of a “frictionless” games requests viral tool implemented in Zynga’s Pioneer Trail:
The idea is that a player selecting “Quick Post” can bypass the Facebook dialogue box (pictured above) that triggers after clicking “Ask Friends.” This would add value to the user experience because it wouldn’t take the player out of the game to click on the dialogue box for each “Ask Friends” action (of which there are a lot in most social games).
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