Freudian Font Is Based on Sigmund's Scrawl

Sometimes a font is just a font, except when it is based on the handwriting of Sigmund Freud. Harald Geisler turned his fascination with the famed psychoanalyst’s century-old letters into an elegant typeface. “It made me smile to imagine a person writing his or her shrink a letter set in Freud’s handwriting,” says the typopgrapher, who studied original documents in the archives of Sigmund Freud Museum Vienna and Freud Museum London to develop four alphabets that are interchanged at random.