Fresh Del Monte Produce, which grows and distributes fruits and vegetables primarily under the Del Monte brand, has invested just over $4 million in plant-based meal-kit company Purple Carrot.
Purple Carrot CEO Andy Levitt said the company can now leverage Fresh Del Monte’s supply chain, gain access to a developing retail channel and pursue opportunities for product expansion.
“Yet, with their entire remarkable infrastructure, Fresh Del Monte has very little direct-to-consumer connection—and that’s why the fit with Purple Carrot and our ecommerce consumer business model with access to our health-conscious subscriber base makes so much sense,” Levitt said.
In March, Purple Carrot declined to disclose membership
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