Mobile developer Frenzoo has announced it has raised $1 million in new funding, which it will use to grow its catalog of Me Girl titles. The developer focuses on what it calls 3D lifestyle games for women and girls, including a new game, which officially launched today: Me Girl Love Story.
Me Girl Love Story sees gamers placed in the shoes of a dating columnist for a popular magazine, assigned to write about dating guys in the big city. Players will meet a variety of eligible bachelors, from actors to mechanics and beyond, and will engage in mini-games to attract their attention and perform research (and maybe fall in love).
Me Girl Love Story will be followed by Me Girl Love Paradise, an upcoming resort simulation game. Two additional games were launched in March: Me Girl Celebs, which sees players becoming a film director, and Glamour Me Girl, which allows players to become a fashion stylist.
Alongside this funding announcement, Frenzoo has launched meTropolis, a cross-game functionality connecting seven titles in the Me Girl franchise via quests, which impact multiple titles and encourage additional downloads. For instance, players in Me Girl Love Story can help their magazine editor become an actress by downloading and playing Me Girl Celebs. Upon completing the quest arc, players would go back to Me Girl Love Story to see what happens next.
In a statement, Simon Newstead, co-founder and CEO of Frenzoo, commented on the meTropolis functionality:
meTropolis is the first time a mobile gaming company has delivered this level of story integration between apps, and we think our players are going to love it. The Me Girl line of games has become synonymous with creativity and rich [storylines], and now our players can interact with their favorite characters in all new settings and gameplay situations.
This funding takes Frenzoo to over $3 million in total seed funding. In addition to creating new games, the developer will use the funds to invest in app marketing and user acquisition, and to expand its team.