Freelancers: Half Of Your 'Dead' Leads Will End Up Buying Anyway
Here’s some food for thought from the Northside Freelance forum: while you might not get any immediate business from companies you’re pitching, it’s important to stay in touch, because half of them will end up buying the services you’re pitching within two years.
According to “The Wealthy Freelancer” by Ed Gandia (who’s also leading today’s International Freelance Day conference, though this article is unrelated to the conference agenda, as far as we know), a huge percentage of potential clients will end up hiring someone to do whatever it is you do (marketing, PR, journalism) within 18 to 24 months, so the key is to stay top of mind with even the ones who expressed barely lukewarm interest.
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