What If Opening A Heineken Could Get You Free Beer On Facebook?

Imagine what life would be like if every time you cracked open a Heineken you had the chance to win a free case of beer on Facebook.

Imagine what life would be like if every time you cracked open a Heineken you had the chance to win a free case of beer on Facebook.  A new student project proposes just that with ‘The Invite’, a fun new concept idea for Heineken—a social media-connected bottle opener that invites your friends over for a beer every time you open up a bottle.  And if you get enough friends to come over, you win a whole case of Heineken for next weekend!

According to the concept video for ‘Heineken – The Invite’, which was uploaded to Vimeo a couple of weeks ago and started taking off over the weekend, the campaign revolves around a social bottle opener. 

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