Fox Walden To Downsize Marketing While It's Swallowed Up By Fox

Fox Walden, the heavily hyped start-up that was being funded by Fox and Colorado’s Anschutz company to make family pictures, is retrenching, according to Variety, after a few films like “Nim’s Island” failed to perform as planned.

Jeffrey Godsick , the former Fox public relations guru, had transplanted to handle Fox Walden as the head of marketing for the new venture. Three years later, he’s coming back to Fox as executive vice president of marketing and digital content.

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