Most television networks air repeats. Fox is airing “tweet-peats.”
Fox will run encore presentations of Fringe and Glee, along with tweets from cast members and producers, and viewers can follow along with the Twitter feeds and receive commentary, behind-the-scenes details and answers to their questions, Adweek reported.
The final Fringe episode from last season will air Thursday at 9 p.m., with stars Josh Jackson and John Noble joining producers on the Twitter feed. The next day, also at 9 p.m., Fox will run the Glee pilot, which debuted this past spring, and cast members Kevin McHale and Lea Michele will be among those on Twitter, Adweek reported.