If booking as many Trump interviews as possible is one ratings strategy, here is another: booking an interview with a candidate who rarely appears on your show.
It was a successful venture for Fox News Sunday with Chris Wallace. Last Sunday’s episode, in which Bernie Sanders appeared as a guest for the first time since announcing his presidential run, was the program’s highest-rated since November 2015, reaching 1,879,000 total viewers and 596,000 in the A25-54 demo.
Sanders discussed Justice Antonin Scalia‘s death and expressed his opinion on the need to adhere to constitutional guidelines by having President Obama appoint a new justice to the Supreme Court. Wallace also asked Sanders about his strategy for appealing to voters of color, and, of course, economics.
Wallace ended by bringing the idea of a Fox News-hosted Democratic debate, as FNC’s Bret Baier did recently during his interview with DNC chair Debbie Wasserman Schultz.
“If we…were clear to understand what…the guidelines were and what the rules were and to make sure that they were fair and the DNC was in favor of it, I would have no objection,” said Sanders.