In a move straight out of the LeBron James PR playbook, American Idol‘s Ryan Seacrest will be hosting a press conference on Wednesday, September 22 to announce the panel of judges slated for next season. The news announcement about the press conference went up today.
“The fact that Fox is scheduling a media event for the (anticlimactic?) announcement bolsters those who believe that the network is merely trying to build buzz for the aging reality show,” Brian Stelter writes on the New York Times Media Decoder blog.
Among the list of judge possibilities are Aerosmith’s Steven Tyler, Jennifer Lopez (who at one point seemed out of the running because she was being a diva but is now rumored to be signed for $12 million), and Elton John. If the show is trying to build buzz, mission accomplished.