Fox Lands Airline TV Deal
Fox Broadcasting Co. has signed a deal to provide content for Airline TV, IdeaCast announced Monday (Nov. 24). Beginning this month, a five-minute block of branded Fox entertainment will air as part of a 40-minute ad-supported entertainment block on Continental, Frontier and jetBlue Airlines flights.
Launched last year through a partnership between IdeaCast and LiveTV, Airline TV is projected to reach 33 million passengers by the end of 2009 and as many as 57 million passengers by 2010.
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