Fox Focused Its Empire Marketing on Black Audiences
The show is becoming a bigger and bigger hit
Empire, the Fox soap opera about a rich and famous family of music moguls starring Terrence Howard and Taraji P. Henson, is a bonafide hit with ratings increasing week to week. Reaching 11.3 million viewers with yesterday’s epsiode, the ratings growth of the show is an almost unheard of phenomena in television.
“New shows typically decline 15% in their second week, drop again in their third, and then settle as some viewers sample and then reject them,” says USA
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