Foursquare Unleashes Location Data Dashboard for Retailers and Brands

‘Google analytics for the real world’

During Chipotle’s E.coli and norovirus outbreaks last year, Foursquare accurately predicted before its earning call that the chain’s same-store sales dropped based on foot traffic data. Now it’s opening up its data spigot of similar stats to marketers.

For the past six months or so, Foursquare has quietly been working with brands including Taco Bell, TGI Fridays, H&M and Equinox to test a tool dubbed Foursquare Analytics that packages all of the company’s foot traffic data into a web dashboard that includes 93 million mapped locations.

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