foursquare Tweaking Brand Pages with an Eye Toward Monetization
foursquare is looking to ramp up the use of its brand pages, ramping up some cash flow for itself in the process.
AdAge reported that the location-based mobile app is revamping its pages application for brands this week, allowing for users who check in to contribute content in addition to their check-ins.
And the New York Post reported that foursquare will begin charging its 500,000 or so registered merchants for use of its suite of services.
The new foursquare brand pages will allow users to follow other users, without becoming friends, allowing for greater interaction than leaving tips on brand pages.
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