foursquare Has a Platinum Hit from Bravo On Its Hands
Bravo will preview upcoming music-competition series Platinum Hit during a March 16 panel at South by Southwest, How to Become the Next Big Hitmaker, and the cable network teamed up with foursquare to allow fans to unlock a special Platinum Hit badge by using the location-based mobile app to check in at various locations in Austin, Texas, Broadcasting & Cable reported.
Fans who earn the badge will be eligible to attend a meet-and-greet with Jewel, the host and judge of Platinum Hit, at the Spin Loft March 17, with the first 90 being admitted, according to B&C.
Bravo also teamed up with foursquare for its Watch What Happens Live New Year’s Eve special.
Bravo Media vice president of consumer marketing Julie Riven told B&C:
The reason why SXSW was kind of the organic fit was because it was the first festival out of TCA and we wanted to keep the buzz momentum going.
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