Foursquare Announces New App, New Strategy
Foursquare is unbundling check-ins and discovery in an effort to compete with Yelp and gain mainstream adoption.
Check-in app Foursquare announced today that it was unbundling two features of its existing app: check-ins and discovery. The existing Foursquare app will re-launch as a dedicated Yelp competitor, while a new app called Swarm will focus on location. From the announcement:
We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what you up to later?” We wanted to build a quick way for you to know these two things for all of your friends.
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