This just in…according to data from The Creative Group, advertising and marketing executives receive an average of 23 resumes for every position they need to fill. As for interviewing itself, they meet six job seekers before extending an offer.
We’re actually surprised the number of resumes isn’t a lot higher! Whether it’s 223 or 23, there are several ways to stand out from the pack during your job search.
1. Study, study, study. Per the press release, you should do your due diligence. Check out the company’s website, social media presence as well as relevant headlines in the news. Feel free to ask people in your network as well, in particular people who have previously worked for the company. You’ll show your knowledge about the company to better communicate how you can add tremendous value to the company.
2. Avoid resume blunders. Make sure your resume is spot on to the position you’re pursuing. If you’re pursuing an advertising or marketing role, in particular, tailor your application to meet their qualifications based on highlighting the most relevant parts of your portfolio.
3. Be yourself! One of the best ways to stand out is to be yourself. Shine, baby shine! Hiring managers want to assess who you are to determine if you’re a good fit for the team. Answer questions honestly and sincerely. If you can’t think of an example for a behavioral-based question (“Tell me a time when you worked with a difficult colleague…), don’t fudge it. You’ll make a stronger impression by being honest than stating a cookie cutter response.
4. Follow up tactfully. Definitely send a thank-you note but also express your interest in the position and succinctly highlight your stellar credentials. The press release points out, “It’s a seemingly obvious but often-overlooked step.” So true! Many candidates fail to show their enthusiasm for the role. They assume recruiters and hiring managers already know that based on the mere fact they’re interviewing. Not true! Show fire in your belly, that sparkle in your eyes. And reinforce it with the thank-you email.