Four In Ten Bloggers Do It For Money

The Technorati State of the Blogosphere 2011 is out. Despite the impossible-to-read charts and difficult navigation, we dug into the survey. After all, 40 percent of bloggers, including yours truly, consider themselves professionals. That’s a category worth watching.

Of that 40% of bloggers, Technorati divides the group into categories we find odd: professionals, corporate, and entrepreneur. While all af these categories are filled with bloggers trying to make money, the “professionals” blog to supplement their income, the corporate bloggers blog as part of their full-time job for a company, and entrepreneurs blog for a company they themselves own. Unsurprisingly, most of the full-time bloggers reported working at least 40 hours per week on the blog, while part-timers tended to blog somewhere between 1 and 10 hours a week. Most entrepreneurs spend 5 hours or less on their blog, which explains how the Seth Godins of the world have time to do everything besides blogging (they’re just really efficient at the blogging part).

Slightly more professional bloggers (either full or part-time) have a background in journalism, but 60-70 percent of all bloggers have no journalism background.

Bloggers in all but the “hobbyist” (no money) category agreed that blogging has advanced their career, that they’ve made friends through blogging, and that their blog has opened up other professional opportunities. Most said they planned to blog more frequently or write a book. A book! Everyone knows there’s no money in publishing, you sillies!