Facebook Now Shows Four Ads Per Page Instead of Three
Facebook has increased the number of ads displayed in many areas of the site from three to four. In some cases the fourth ad is partially or completely below the fold of the page, meaning Facebook now serves ad impressions users might not necessarily see. This change could reduce ad click-through rates but it will also allow advertisers to access Facebook’s most valuable demographics more often. It will likely help grow Facebook’s revenue, which we previously reported
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