Fortune Redesigns Logo

Adventures in typography!

Screen Shot 2016-10-20 at 2.56.46 PM Screen Shot 2016-10-20 at 2.55.42 PMFortune has a new logo. The logo on bottom is the magazine’s 10th new look in its 86-year history. The previous edition (top) lasted just six years.

In a post about the new look, Fortune creative director Paul Martinez explained that the magazine made the move “To reflect our working thesis, which we outlined in November, that every aspect of business is about to change, creating what we call the ’21st Century Corporation.'”

The new logo is “a visual representation of this new entity,” continued Martinez. It is “clean, modern, approachable, and clutter-free.”