Forrester To Analysts: Personal Blogs Are OK Only Outside of Your Coverage Area
Independent research firm Forrester Research has changed its blogging policy for analysts. The company’s analysts are no longer allowed to have personal blogs that cover topics within their areas of coverage.
For example, a social media analyst can have a personal blog covering sports or travel, but not social media.
“…analysts with personal blogs must take the blog down or redirect readers to a Forrester-branded role-based blogs,” reports analyst relations blog Sage Circle, who first reported the news.
PRNewser reached out to Forrester PR, who directed us to the following statement by Vice President of Corporate Communications Karyl Levinson:
We believe we can best serve our clients in their professional roles by aggregating our intellectual property in one place – at Forrester.com.
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