Teens don’t think Facebook is cool, but that isn’t stopping them from using the social network.
A new study by Forrester Research found that just 65 percent of U.S. online users between the ages of 12 and 17 consider Facebook to be cool—ahead of Tumblr (62 percent), Pinterest (58 percent) and Google+ (55 percent), but lagging behind YouTube (80 percent), Snapchat (79 percent), Instagram (78 percent), Vine (72 percent), Twitter (69 percent) and WhatsApp (67 percent).
However, Forrester found that more than 60 percent of respondents use Facebook the most of all social networks, with more than one-third saying they are on it “all the time.”
A total of 78 percent of respondents said they use Facebook, trailing only YouTube (80 percent).
Keeping in touch with friends was the key reason why respondents used Facebook, according to Forrester, as it trailed only Snapchat and Instagram in that metric.
Readers: What did you think of the findings by Forrester?
Image courtesy of Shutterstock.