Former GM PR Head: 'The Endgame Was to Survive and to Have a Measure of Credible Reputation Left'
This post was written by Nancy Lazarus, consultant and new contributor to PRNewser.
Chris Preuss, the new President of General Motors’ OnStar system and former Vice President of Global Communications at the automaker, provided a detailed account of what General Motors went through from a public relations perspective during its restructuring and bankruptcy.
He spoke candidly to an audience at a conference on Social Reputation Management offered by BDI (Business Development Institute) in New York on Wednesday morning.
According to Preuss, General Motors’ trials and tribulations were so widespread they had to plan for multiple scenarios among different audiences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in