Elliott Wilson, the former editor-in-chief at XXL and Xxlmag.com, has worked in the field of hip-hop journalism for 20 years and has recently been promoting his brands on social media to great success.
Thanks to his site, Rap Radar, a live-interview show on Myspace (yeah, that Myspace), his hosting duties on “The Truth” (on Jay Z‘s Life+Time’s YouTube Channel) and a forthcoming print project on Kickstarter called HRDCVR, Wilson’s career is on fire. Here, he talks about using Twitter to promote his brand:
When an artist puts out an album… I’ll retweet their iTunes link and try to encourage people to buy music because I think it benefits the culture overall. But, in terms of me, I think I do a good job of showing who I am– the same way I did with the XXL editorials I used to do — and my real personality. I’m really competitive, I really want to win, I want to be an authority of our culture, and I want to prove that nobody has as much passion about it or drive as I do. So I share that but then I also welcome other voices and other points of view. I want hip-hop culture to be respected and acknowledged as the dominant force of pop culture, which I think it is.
For more from Wilson, including his tips for successful social media branding, read: Hey, How’d You Become Hip-Hop’s Social Media Authority, Elliott Wilson?