Former Disney executive Jeff Nuzzi and Bob Spang, an award-winning director and animator, have partnered to form a digital media studio called Like Pizza. The company will develop original animated properties across “games, mobile, digital platforms and more.”
Like Pizza’s first project is an animated action comedy series called Bunny Rappid, which will follow the “misadventures of a crime-fighting rabbit.” Like Pizza plans to launch a mobile application for Bunny Rappid, which will offer games and animated videos in a single place.
The Bunny Rappid app will include a games channel and a video channel. In the games channel, players will have access to an arcade mode, which will contain games such as platformers, shooters and beat ’em ups, as well as a story mode that will contain “narrative-based games” like puzzle-solving and adventure games.
The video channel, meanwhile, will include video episodes from the series. Each episode will be five to seven minutes long.
Like Pizza launched a Kickstarter campaign to help fund its development of the app. In addition, the company released a Bunny Rappid music video on YouTube that features an original song from The Bombpops, a band from Los Angeles.
From both my experience in the industry and as a parent, I saw firsthand how kids are consuming both video and games on mobile devices and loved the idea of creating a world around a unique character who launched on mobile first.
Bunny Rappid is a great example of the high level of production quality and effort we are putting into each appisode, and we are so lucky to have the original song “Run Bunny Run” from The Bombpops for our first music video, which illustrates just that.
The Bunny Rappid app is expected to launch on iOS and Android in 2017. Like Pizza also plans to distribute the series’ episodes on video-on-demand platforms.