Former Apple Exec Thinks the Company's PR Strategy Is All Wrong
Over the last few weeks, we’ve posted several stories about Apple‘s newer, more aggressive PR strategy in the post-Jobs era. Not only is the tech giant focused on pushing its own products; it’s also giving its executives more leeway to take shots at rivals like Samsung as they see fit.
Jean-Louise Gassée worked for Apple throughout the 80’s as the head of its French division and later directed Macintosh product development before leaving due to strategic differences with other executives.
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