Panoply is the podcasting network launched by The Slate Group in February 2015. In addition to hosting Slate’s own podcasts, the network hosts and distributes a range of other podcasts, including those from publications that include Vox, Vanity Fair, New York and the Wall Street Journal.
And much as like attracts like, FP chief revenue officer and svp of digital strategy Christopher Cotnoir was drawn to Panoply partially because of Panoply’s existent podcasts.
The other piece of it was the opportunity Panoply gives FP to grow its podcast, in terms of both audience and revenue. “We were interested in getting some wider distribution and taking advantage of their distribution network,” Cotnoir tells FishbowlDC. “Their distribution is across a number of providers including iTunes and Google Play and Spotify. Because they have this wide network, their advertising sales team is selling to the entire network of podcasts.”
The Editor’s Roundtable isn’t the only podcast produced by Foreign Policy, but the weekly podcast is the flagship, one that has “been a successful venture for us,” says Cotnoir, which is why it’s the test case. “We’ll see how things go with this one, but yeah, I’d love to be part of their network for the other podcasts,” he says.
While Panoply’s range of services includes studio space, the podcast will continue to be produced in-house, at FP’s own studios.