Forecast: Online Political Ad Spend Still Tiny
Only 1.5% of total spending, but a spike from 2008 election
Many of the headlines this year have referenced politicians embracing digital media to court voters and donors, but the ad dollars spent online are predicted to be comparably low. Online advertising will capture only $159 million, or 1.5 percent of the $9.8 billion total ad spend, according to a new forecast from Borrell Associates.
Still, the $159.2 million spent online will be up significantly (more than 615 percent) compared to 2008 when online political spending came in at a paltry $22.2
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