Ford ran a 90-second ad between Super Bowl LI’s coin toss and kickoff tonight, catching marketers’ attention not just because of the length of the spot—Fox has been getting $5 million per 30 seconds for in-game commercials—but also due to its tech focus.
The automotive brand provided several hints that it’s absolutely serious about being a player in a space that people are commonly referring to as “mobility,” which encompasses self-driving cars, ride-sharing apps and bike sharing. These are territories currently dominated by the likes of Uber, Lyft, Google and Telsa, as opposed to Ford’s more-traditional rivals like General Motors, Toyota and Volkswagen.
Ford
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