Ford to Run New Campaign on GSTV
A new campaign for Ford’s 2010 Fusion Hybrid launched Monday (March 16) on a network where consumers are likely to be thinking about fuel economy–at the gas pump. Running through May 3 across GSTV’s network of 5,600 screens in 19 top markets, Ford’s campaign uses a combination of 30-second and 10-second ads, called “echo ads.”
Ford is the first advertiser to use GSTV’s new echo ads, since they were tested last June. Results of the test, conducted by Nielsen, showed that shorter-length spots were equally as effective as the 30-second spots, and, in many cases, had higher recall to deliver a better return on investment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in