Forbes.com Signs On Lingospot
Forbes Media has signed up as the biggest U.S. client to date of an online technology that aims to keep visitors on its sites longer by linking stories to contextually relevant content.
The technology, from Los Angeles-based Lingospot, is available on Forbes.com’s Markets and Personal Finance channels. It’s set to roll out across all Forbes.com’s nine channels and its affiliated sites in the coming weeks.
When a user scrolls over an underlined keyword or phrase in an article, a Lingospot-powered bubble appears that displays related articles, video and definitions of financial terms found at Investopedia, a Forbes Media company.
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