Magazines may be struggling on the newsstand, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between print mags and weary travelers with the launch of its latest brand extension, licensed airport newsstands.
Through a partnership with Paradies, which owns and operates a variety of different airport and hotel stores (including CNBC and New York Times branded shops), Forbes has already opened its first newsstand in Detroit’s Metropolitan Wayne County Airport and will soon open three more in Washington Reagan and Washington Dulles airports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in