Forbes: Reinvention or Regression?

Forbes.com, launched in 1996 when most media companies hadn’t a clue about the Web, was once held up as the poster child for how to build an old-media brand online. But with questions about the real value of its aggressive traffic growth and with its investors unhappy about the site’s financial returns, Forbes.com is radically reinventing itself.

Last week, the site ran its first ad under AdVoice, a new program that lets advertisers run their own blogs that appear alongside Forbes’ regular editorial contributors.

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