Forbes Launches Book Publishing Division

Called... ForbesBooks.

Forbes has entered into the book industry with the launch of ForbesBooks, its first book publishing imprint.

ForbesBooks is a partnership between Forbes Media and Advantage Media Group.

“We see adding a book imprint to our business as a unique growth opportunity in the marketplace, and it’s in line with our strategy to diversify revenue streams and expand our global reach,” said Forbes Media COO and president Mike Federle, in a statement. “We chose to partner with Advantage because its team brings experience and insight, along with an innovative, speed-to-market model unencumbered by traditional book publishing cycles.”