We’re already well into the dog days of print journalism. And soon, the dog days of summer will be upon us. But if the future of sponsored content can look like this, well then maybe the tail can wag us all through.
Added today to the Forbes BrandVoice JPMorgan Chase channel: a solid Q&A with National Geographic magazine and news editor in chief Susan Goldberg. The Q&A was conducted by Peter Scher, an executive vice president and the firm’s head of corporate responsibility.
He starts off by asking Detroit native Goldberg about the magazine’s recent May 2015 cover story on the Motor City. Later, he brings up her illustrious career achievements:
You have been a trailblazer throughout your career in journalism: You were the first female editor of the San Jose Mercury News, the first female editor of the [Cleveland] Plain Dealer and now the first female editor in chief of National Geographic. What do you think about that?
I’m very proud to be the editor in chief of National Geographic and News; it truly is an honor. And given the changes in our industry over the span of my career – from the typewriter and glue pot to the age of instant, digital information – it is a thrilling time to provide exceptional content to traditional and new audiences. But my belief is that our society will be a better and more equitable place when having a female editor is not such a notable event. I’m concerned because 64 percent of graduates from journalism and communication schools are women – and just 23 percent of newsroom leaders are women. There’s something wrong with our workplaces or expectations when we go from a significant majority of young women entering the profession and a significant minority of middle-aged women leading it a generation later…
Read the rest of the conversation here.
Previously on Adweek:
Toyota Test Drives Forbes’ New Sponsored Content Platform
[July issue cover via: nationalgeographic.com]