In addition to Fortune, Roth has worked with Wired and Condé Nast Portfolio, and he told Jeff Bercovici of Forbes’ Mixed Media that his work on the Fortune 500+ Web app led to meeting many LinkedIn staffers who are now his co-workers.
Roth will initially focus on LinkedIn Today, which allows users to sort news by connections, industry, and the overall network, as well as listing content their connections are reading. He told Bercovici, “It’s always going to be based on what members are sharing and what their algorithms are saying are the right news items, but combine that with editorial leadership to bring in new content sources or surface other ones.”
He will also work on mining the wealth of data generated by LinkedIn into useful editorial content for the professional networking site’s members, similar to the Battle of the Sexes infographic posted on the LinkedIn Blog Wednesday.
AllThingsD pointed out that Roth was the second Time Inc. editor this month to leave the publisher for a tech company, as Josh Quittner, who had been among the leaders of its tablet efforts, joined iPad magazine app Flipboard.
LinkedIn co-founder and vice president of product management Allen Blue welcomed Roth with this post on the LinkedIn Blog:
At LinkedIn, we have already demonstrated the ability to leverage machine learning and our professional graph with the launch of LinkedIn Today, a product that is designed to help professionals stay informed and use that information to make smarter business decisions every day. Our most important contributors to the success of this product are LinkedIn’s more than 100 million members. LinkedIn Today is based on what they share, recommend, and say; the voice of the world’s professionals is something that only LinkedIn can offer.
We’re focused on making products like LinkedIn Today as useful, insightful, and informative as it can be. By adding the third dimension of curation, we’ll be able to do an even more effective job of aggregating and delivering relevant content to our members. As such, we are thrilled to welcome Dan Roth as executive editor of our content and community offerings.
Dan brings an extraordinary mix of solid product skills, coupled with editorial and digital expertise. His strong experience will bring a new set of skills to the table and another perspective to LinkedIn Today’s continued evolution. We look forward to Dan joining the team next month and leveraging his past experience to help make our members be great at what they do.