For W Magazine's Winning Photographer, It All Happens on Instagram
"The Shot" triumph is another feather in the cap for London's Agnes Lloyd-Platt
The winner of W magazine’s “The Shot” competition is London-based photographer Agnes Lloyd-Platt. She beat out more than 1,500 other entrants to land the prize, a Hugo Boss campaign ad in the June/July issue. The competition, which ran March 1 through April 30, solicited photographers who had yet to work with a major U.S. fashion publication.
When the 26-year-old Lloyd-Platt spoke with the magazine, she highlighted a key, recent social media development:
“I’ve had that [Instagram] account for years, and then @Instagram followed me about a year ago, and they don’t follow that many people…”
“Casting is really good on Instagram.
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